What if instead of shooting enemies in Fortnite, you had to shave a giant 15-meter hairy chest?
That’s exactly what Body Royale, the wild new experience from Philips OneBlade, is all about. Forget skins. Here, body hair is the name of the game.
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Unveiled at TwitchCon, this unexpected brand activation drops players into a custom Fortnite map, built around a giant virtual naked man, covered in glorious pixelated body hair. But the mechanics take the absurdity even further:
- Bushes of hair become camouflage.
- Shaving nostrils gives you power-ups.
- Sensitive zones? You’d better avoid them (literally and figuratively).
Body Royale isn’t just a fun stunt. It’s a full-blown game experience that turns the world of male grooming into a ridiculous, hilarious battlefield. Created by Fuse with Ketchum UK, and backed by a Philips marketing team clearly ready to break the rules, the campaign turns the humble razor into a weapon of choice, and self-irony into a go-to strategy.
This is not a slick TV ad. It’s not a sanitized product message. It’s pure creative audacity, built for conversation and crafted for the Twitch crowd.
The results? Viewers are loving it. Twitch chats went wild. After all, how often do you get to shave a giant man in Fortnite and test your digital precision along the way?
And beneath the tongue-in-cheek humor, Philips manages to do what many brands struggle with: speak about the product in a bold, fun, and memorable way. Philips isn’t just selling a razor, it’s selling an attitude: play with it, own it, laugh about it.
Body Royale is shaving meets gaming meets Battle Royale. Absurd. Brilliant. Perfectly targeted.
To try it yourself, check out the official Fortnite site.
